Fecha: 18 de Junio de 2013

Ponente: Adolfo Corujo (Llorente & Cuenca)

Lugar de celebración: Salón de Actos, Facultad de Psicología, UNED


In the next three years, spanish and latinoamerican companies will spend 2 billion USD trying to get valuable information from Internet. There are several reasons that explains this interest. One of them is the potential impact on reputation that conversations all through social networks have. However this effort can be helpless. Too much expressions, opinions, sentences, words in too different channels, websites, formats, platforms. At the end of the day, companies feel overwhelmed. And this is not only a technical problem. Professionals in consultancy firms, as Llorente & Cuenca, together with their peers in the communications and reputation departments in the big enterprises and scientists share their thoughts to understand which are the basis of this monitoring. Along this next three years anyone who knows to comprehend, define and solve this puzzle will be in the best position to exploit this huge business opportunity.